Tata Docomo, Youtube and Hyderabad based Apalya Technologies have joined hands to offer affordable video streaming plans starting at Rs. 9. Tata Docomo has claimed that these new video streaming plans would offer you discounts up to 50 percent on existing 3G data plans. This may be looked upon as a bid to offer inexpensive alternative to music subscriptions by Google owned Youtube and subsequently increase its penetration in India. The plans have been aptly named as “Youtube Recharge” and streams videos over Tata Docomo’s world class 3G network.
These pay as you go (pre paid) plans also gives you access to Alpaya Technologies state of the art live TV and Video on Demand services. “This is part of our efforts to make video content more affordable to a large base of mobile Internet users in the country. This is the first of its kind partnership in India.” said an official statement from Tata Docomo.
The first is a Rs. 9 pack which gives you a total of 100 MB data valid for 24 hours, while Rs. 19 pack offer you 150 MB of Youtube streaming valid for 3 days. The third and the final plan costs you Rs. 39 and offers 300 MB of Youtube streaming for a period of 7 days. On an average a 300 MB 3G plan sets you back by Rs. 100 and Tata Docomo is offering 300 MB of Video streaming for less then half of that amount. This clearly means other stakeholders like Youtube and Apalya have also invested in it.
These type of plans are a win-win situation for all as telecom operators gets more customers and revenue, service providers like Youtube and Apalya Technologies gain much wider user base and hence revenue and last but not the least we the customers get quality services at an affordable price. 100 MB of data on Rs. 9 pack would allow you to watch 240 p videos for around 30 minutes.
According to recent market research, Youtube gets over 40 percent of its traffic from smartphones and tablets. In a country like India where majority of data is consumed on mobile devices and that too is consumed on pre paid cards, it makes perfect sense for a company like Youtube to join hands with telecom operators and offer cheap video streaming plans.