Idea partners with Blackberry to offer 1 GB 2G data for Rs.83

By | September 2, 2014

Blackberry and Idea have come together to offer an affordable data plan to their customers. Idea’s postpaid customers can now enjoy 1 GB of 2G data (Blackberry Internet Services) for a monthly rental of Rs. 83 and the same could be availed for an annual rental of Rs. 999. The only condition to avail this offer is to have a Blackberry smartphone with Blackberry OS 7 installed on it.

“With increasing adoption of smartphones amongst the Idea user base, we are constantly innovating to offer affordable, customized and relevant data plans for our mobile internet users. The new 1GB annual data plan will offer more value and convenience to BlackBerry OS7 users on the Idea network”, said Sashi Shankar, Chief Marketing Officer, Idea Cellular.


“BlackBerry currently has some of the strongest and most robust enterprise services and solutions in the market having transitioned from the ‘push mail’ image. BlackBerry Enterprise Server (BES), BES Express, BES 10, BlackBerry Balance and Enterprise Instant Messaging are some of our key services/solutions specifically designed for the enterprise segment. This offer is specially designed to deliver these benefits not only to consumer but also enterprise users”, said Ashish Gupta, Director – Carrier Sales, BlackBerry, India.

You can very easily activate this plan by sending a text message. To activate this plan all you need to do is type “ACT999ARP” and send it to 12345 and you are all set to use 1 GB of Blackberry Internet Service (BIS) per month for one year. After suffering major setback in the form of dwindling smartphone sales Blackberry is trying hard to reach out to new customers and India seems to be on target. With cheap Blackberry Internet Services plans company is trying to entice students, youth and professionals who want value for money products. With data prices escalating currently this may be the right strategy to win new customers for Blackberry.

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Blackberry CEO  John Chen at an earlier occasion had even gone to the length of saying that India is critical for company’s revival. As an indicator of Blackberry’s deteriorating performance it’s global smartphone shipments have plummeted 61% to 2.6 million mobile phones.