Government run telecom company BSNL yesterday launched two unlimited high speed data plans for its postpaid customers. BSNL in a statement said that these data plans are specifically targeted towards youth, students and working professionals. As of now these high speed data plans are restricted for north zone but may be rolled out soon to other zones as well.
Initially we have two plans Rs.240 and Rs.340. The first plans for Rs. 240 offers 1 GB of high speed usage, on the other hand Rs. 340 data plan offers 2 GB of high speed data. Post the consumption of free data subscribers can continue to use internet at slower speeds at 80 kbps till the expiry of the plan. As of now the packs are available to Haryana, Punjab, UP(West), UP(East), Uttrakhand, Himachal Pradesh, Rajasthan and J&K GSM mobile post-paid customers.
BSNL in a statement said “The new add-on data packs 240 and 340, allow unlimited data usage at monthly charges of Rs 240 and Rs 340 respectively,”. BSNL has plans to further propagate these plans across others regions basis successful uptake in current region.
Recently BSNL also launched an affordable smartphone dubbed as Bharat Phone. It has a 3 inch display and it can be used to surf internet, read emails, play java games and applications. BSNL’s main motive is to help people access java based e-governance applications.
Our Take: BSNL is following private telecom operator’s marketing gimmick in claiming that these plans are unlimited. The fact is after the allotted high speed usage you cannot simply browse at paltry 80 kbps. So BSNL plans are not at all unlimited plans. This is just a marketing strategy to attract maximum eye balls.