The gigantic curved screen 55EA9800 OLED TV was first launched at Consumer Electronic Show or CES 2013 and subsequently launched in the U.S with a steep price of $14,999 in July, 2013. Now LG has decided to cut the price of this OLED TV to $7,000 in U.S. market and S$9,999 in Singapore market. Apart from this LG is offering an instant cash back of $1,000 to customers who are willing to pay by cash. Even after such a deep discout these devices appear to be expensive and will attract the cream of the buyers who want the best of experience for themselves.
“Our goal is to grow the U.S. OLED TV market by making OLED TVs more affordable. And this is another step in that direction,” CNET quoted William Cho, CEO of LG Electronics USA, as saying in a statement. So basically LG is trying to attract customers by offering steep cuts to try it’s new and innovative products.
There are some reports that LG has reduced the prices in U.K. as well, with three retailers dropping OLED TV’s price by whopping £3,000 to £4,999. This is a huge price cut from it’s initial listing price of £7,999.
This move apparently hints that LG is planning to launch newer OLED TV’s in different markets around the world. So logically they need to reduce the price of existing over priced inventory to make way for launch of newer models. Sometime back LG confirmed to CNET that they would sell 55EA9800 model till the mid year 2014 and then plan to come out with 55-inch Gallery style model, the 65-inch model and colossal 77-inch set which were showcased at CES 2014.
LG’s 55EA9800 OLED TV were first exclusively launched at Magnolia Stores on Best Buy and later were available at store shelves across US. The 55EA9800 is barely 0.17 inch thin and weights at 38 pounds. LG’s four-color pixel system is capable of producing crystal clear and crisp images thanks to white sub-pixel that is compatible with the traditional, red, green, and blue.