Lava Mobile has been promoting Lava Iris Pro series for quite some time now both on Youtube and on TV. The company has finally announced that Iris Pro series will be launched in India coming weekend. Lava Iris Pro Series will come with couple of handsets and it’s tagline “Discover the World where art meets smart” says it all. This series from Lava will be high on both the specifications and aesthetics. We can expect to see some decent product with premium components and good handset design.
Lava Iris Pro flagship model or the first device of the series weighs a mere 114 gm and will come fitted with Corning Gorilla Glass. We may get to see a laminated 4.7 inch multi touch display from Japanese LCD manufacturer Sharp. Another feature which will pull the crowd for this flagship model is “Content Adaptive Backlight control”. This backlight technology basically adapts itself to the kind of content we are viewing on the display and accordingly change the brightness, contrast and sharpness.
With the launch of this series Lava is clearly trying to take on Micromax and Gionee, as both of them have released top of the end smartphones recently i.e, Mircomax A250 Turbo and Gionee Elife E7 respectively.
Lava’s premium brand Xolo (with intel) has created a stir in the Indian smartphone market with a range of affordable premium smartphones and now Lava is trying to prove it’s worth in this segment. It will be intersting to see how Lava Iris Pro series performs in the market. As of now this is all that we have to share about Iris Pro series. Keep in touch for more updates. Below we have attached a teaser video for Lava Iris Pro Series.
You may keep a tab on the Iris Series here as well.