Google has decided to remove the nerd tag associated with it’s Google Glass by signing a deal with Luxottica which owns eyewear brands such as Ray Ban and Oakley. This deal will allow Luxottica to design, develop and market the much hyped Google Glass and probably will make it a mainstream product acceptable to general public. Google wants to tap the brand goodwill that Luxottica products carry by allowing it to redesign it’s Google Glass and further distribute it through it’s 5,000 strong network of retail outlets.
A post on Google Glass’s official Google+ page goes like this “Luxottica understands how to build, distribute, and sell great products that their clients and consumers love — something we care deeply about at Glass, too,”. Google Glass is a tiny stamp sized screen attached on the right side of an optical frame. It is capable of recording small videos, capturing pics, accessing emails and browsing web by connecting wirelessly with your smartphone.
Italian brand Luxottica earlier said that two of it’s prominent brands Ray Ban and Oakley would be involved in this pact but declined to divulge any financial or other details. “We believe that a strategic partnership with a leading player like Google is the ideal platform for developing a new way forward in our industry and answering the evolving needs of consumers on a global scale,” Luxottica Chief Executive Officer Andrea Guerra said.
Earlier on some occassions Google had tried to hard sell Google Glass by making it part of various fashion shows, however this deal could provide just the right kind of platform it needs desperately to make Google Glass a success. Luxottica CEO Andrea Guerra announced that the redesigned Google Glass would hit the markets by as early as 2015. To start with Luxottica labelled Google Glass would be available only in the U.S. and would see global rollout later on.
Many view wearable devices to be the devices of future and probably will form a bigger chunck of consumer durable market. However at the same time some people are sceptical about thier abuse due to privacy intrusion, misuse of internet while performing other tasks and data security.
What do you guys feel about Google Glass? Will they become the wearable devices of future? or will they just fade away into history? Your opinions and comments are welcome as always!