Xiaomi which created a frenzy in India by conducting weekly flash sales of its much sought after Mi3 smartphone has now launched its second device here named Xiaomi Redmi 1S. Xiaomi’s marketing strategy wherein it sells smartphones with top notch hardware specifications for unbelievable prices coupled with artificial shortage has paid off for it. Many of the successful Xiaomi Mi3 buyers could be seen selling it for as much as Rs. 20,000 on sites such as ebay and olx.in.
Now lets head back to today’s topic Redmi 1S which has decent mid range specs comparable with Moto G but is selling for half the price at Rs. 5,999. Xiaomi Redmi 1S has created a serious challenge for domestic manufacturers such as Micromax to come out with decent mid range hardware at budget prices. Redmi 1S pre-booking has already started at www.flipkart.com/Mi and Flipkart will follow the same flash sale model. At the time of writing this article the Flipkart page was inaccessible probably due to overload of buyers eager to pre-book Redmi 1S.
Xiaomi fans have something to cheer as Xiaomi vice president Hugo Barra has said that they would come out with substantial stocks of Redmi 1S this time. But in order to grab one you need to pre-book by registering yourself before midnight of 1 September to be eligible to participate in flash sale.
We really wonder how is it possible for Xiaomi to sell top notch hardware for dirt cheap prices. Redmi 1S boasts of 4.7 inch HD display protected by Dragontrail glass and powered by a 1.6 GHz Qualcomm Snapdragon 400 quad-core processor. Redmi 1S is way above in specs as well as aesthetics in comparison to nearest competitors like Moto E and Nokia Lumia 530. In fact a device with similar specifications could not be bought for anything below 10,000 or more currently. The only question remains to be seen is the quality of after sales service and sturdiness of Xiaomi devices.
This is a dual SIM device which supports regular SIM cards and Xiaomi is even offering adapters for the same. The rear shooter is an 8 megapixel camera that comes with ƒ/2.2 aperture, 28mm wide angle lens, and 1080p video recording. As far as operating system is concerned Xiaomi Redmi 1S runs on MIUI 5 which is based on Android OS and it comes power packed with 2,000 mAh of battery.
One feature of note found in Redmi 1S is Lite mode that makes user interface simpler and cleaner so that elderly can use it with ease. The key feature of the Lite of Senior mode (as it is called in China) is its larger tiles, logos and text.