Micromax pips Samsung as top handset vendor in India

By | August 4, 2014

Micromax has surprised one and all by surpassing Samsung to become top mobile phone maker in second quarter in India. Micromax for long has been trailing behind Korean electronic giant and finally has been able to pace ahead of it. Another major change of note is Motorola’s stellar performance in smartphone segment in second quarter. It seems Motorola’s gamble to launch Moto G on Flipkart has struck gold as it has become 4th largest smartphone vendor in India elbowing out Nokia to 5th place.

In a report Hong Kong based Counterpoint Technology Market Research has revealed that in April-June Quarter Micromax toppled Samsung with 16.6% market share in overall handset market, while Samsung stood at second place with 14.4% share in overall handset market. Nokia managed to grab third place with 10.9% share in overall handset market, while Karbonn managed at fourth position with a share of 9.5% and Lava stood at fifth place owing to its 5.6% share in overall Indian handset market.

Current Indian Mobile Market ShareMotorola which has grabbed the 4th place in smartphone segment in the April-June period by trouncing Nokia, was not even among the top five in sales pecking order in the January-March period. As per the quoted Couterpoint report, Motorola ended April-June period with 4.3 percent market share as opposed to 4 percent held by Nokia in the same time period. However smartphone is a segment where Samsung still retains its top slot with 25.3 percent market share, while Indian handset vendor Micromax grabbed 19.1 percent share and Karbonn with 5.9 percent share remained a distant third competitor.

Microsoft which recently acquired Nokia declined to comment on this report, while Samsung said that they are working hard to come up with more entry level smartphones and expanding their presence across India. Similarly Micromax representative could not be contacted for comments on this development.

Xiaomi’s entry has further increased the competition in the Indian smartphone market. It has managed to sell more then 20,000 Mi3’s within 2 weeks through exclusive sales tie up with online retailer Flipkart. Xiaomi has following to say on the current volume crunch it is facing in India “We are working diligently with our manufacturing partners, our local partners and the user community here in India to bring more devices and deliver the best possible product experience with the Mi3 and other models to come,”.

Gionee another Chinese smartphone maker has been aggressively pitching its product in India and currently manages to sell around 300,000 to 400,000 smartphone units a month. Some analysts feel that Motorola’s and Xiaomi’s success stories with Flipkart could motivate more local and international smartphone vendors to go through online route. Online selling will ultimately lead to cost reduction which could further be passed on to end customer.

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