Micromax Informatics Ltd., the leading Indian smartphone brand has added a new member to its fire series with the launch of its new smartphone, the Micromax Canvas Fire 4G. The new device has been custom built for music lovers who like to take their music wherever they go.
This launch follows soon after Micromax and MediaTek announced their strategic partnership to launch mid to premium smartphones powered with MediaTek’s MT6735M and other high end Helio chipsets, such as Helio X10. Micromax hasn’t disclosed anything on price or availability of Canvas Fire 4G yet.
The smartphone flaunts a 4.5-inch IPS display and also features a 5-megapixel rear auto focus camera alongside 2-megapixel front facing selfie camera. The Canvas Fire 4G is powered by a 1GHz MediaTek MT6735M Cortex-A53 processor coupled with 1GB of RAM.
The device works on both the 4G LTE bands in India (FDD-LTE 1800MHz Band 3, and TDD-LTE 2300MHz Band 40) and runs Android 5.1 Lollipop out-of-the-box. The Canvas Fire 4G offers 8GB of internal storage space, which can be increased via microSD cards of up to 32 GB. Much like its predecessor Canvas Fire 3, this device also features dual frontal speaker as shown in the product image above.
Commenting on the launch, Vineet Taneja, CEO, Micromax Informatics said, “We have always endeavoured to offer products based on certain needs of the consumer. Moving forward, we will lead the 4G adoption in the country by converting all our popular value Canvas series to 4G. Canvas Fire 4G is the first in a series of such launches.”
Finbarr Moynihan, General Manager of International Sales, MediaTek said, “With MediaTek’s wide portfolio of LTE products from entry to premium, we have the right business and technology strategy, along with local collaborations to make LTE a reality for Indian consumers. The technology is going to change to higher speeds and networks and MediaTek is pleased to collaborate with Micromax Informatics to deliver a stable and affordable 4G handset experience.”
Micromax Canvas Fire 4G Key Technical Specifications:
|Processor||1GHz, quad-core Mediatek 6735M|
|OS||Android 5.1 Lollipop|
|External Storage||32GB microSD card|