HTC it seems is quite keen to increase it’s market share in Indian smartphone market. HTC considers India as one of it’s important market and is trying to woo sub Rs. 10,000 segment with the launch of it’s most affordable smartphone till date, the HTC Desire 210 dual SIM. As of date HTC has a market share of 5-6% and it aims to double it by next two years with the launch of budget friendly devices which account for over 70% of smartphone sales in India.
“In the last 12 months or so we have been thinking about to come up with sub-Rs 10,000 product for Indian market …if we are able to be succesful on that front it could be taken outside as well, in not just emerging market but sometime industrial economies as well,” HTC President for Global sales and CFO Chialin Chang said in a statement. HTC Desire 210 would be available from May 2 on wards for INR 8,700 and would compete with likes of Nokia X, Nokia Lumia 520, Samsung Galaxy S Duos and Micromax Canvas Doodle 3.
The Desire 210 boasts of a 4 inch WVGA display which delivers a resolution of 800X480 pixels. As has been the case with most of the sub 10K smartphones Desire 210 also supports dual SIM functionality (1 micro SIM+1 Regular SIM). Desire 210 derives it’s processing power from a MediaTek MTK6572 dual-core processor ticking at 1GHz, paired with just 512 MB of RAM. It runs on Android Jelly Bean, however HTC hasn’t revealed the version as of now. It has 4 GB of inbuilt memory and same can be increased by up to 32 GB using an external microSD card.
It also comes equipped with a 5 MP auto focus camera and a VGA camera at the front takes care of your video calls etc. Desire 210 has all the standard connectivity options like 3G, WiFi and Bluetooth. A 1,300 mAh battery powers all the above mentioned features. With the launch of Desire 210 HTC has finally adapted to Indian smartphone market. It also shows that success in Indian smartphone market goes through budget smartphone route. HTC is trying to emulate what likes of Micromax, Lava and Karbonn have been doing since last couple of years. HTC’s success in this segment will largely depend on delivering customers with rugged and cheap phone which looks like a value for money proposition.