Blackberry, the company having strong presence in enterprise and corporate sector is planning to bring its virtual SIM solutions to India. Using this new technology a single SIM can hold as many as 9 numbers at the same time. The company is in process of taking necessary regulatory approvals and discussing the same with concerned stakeholders to launch this new technology before year end.
“We are seeking clearance from regulatory authorities. We are also conducting pilots for the solution with operators here. We hope to launch the virtual SIM solution by end of the year,” BlackBerry India Managing Director Sunil Lalvani told reporters here.
Blackberry acquired virtual identity company, Movirtu last year to boost its enterprise prospects with launch of virtual SIM solution. The virtual SIM technology has already been deployed by company in many African markets, and Asia-Pacific and Europe are in line for its next roll out. Blackberry’s virtual SIM technology can support 9 SIM’s from one service provider only.
“The technology allows an individual to have both, a personal and business number on a single mobile device, with separate billing for voice, data and messaging usage on each number. People can switch between business and personal profiles easily without carrying multiple devices or SIM cards,” BlackBerry India Managing Director Sunil Lalvani said.
Blackberry has lately realized that its too late for it to try its luck in mobile hardware space, which is already dominated by Apple, Google and Samsung. So the company has started giving importance to software and services segment to boost revenue. Commercial launch of Blackberry messenger for other platforms and now introducing virtual SIM technology further verifies company’s current strategy.
According to research firm IDC, BlackBerry’s share has declined from 8.1 per cent in October-December 2011 to 0.4 per cent in the last quarter of 2014.