Blackberry is trying hard to get back into the smartphone race and this has been evident from the price cuts BB devices are getting since last few months. Earlier Blackberry reduced the price of Q10 by almost 13 percent to Rs.39,990 (till January 26, 2014) and in September last year flagship device Z10 also saw a steep price cut of around 31 percent(Rs. 29,990).
BlackBerry today announced an offer for its mid range BB 10 OS phone, the Q5 QWERTY phone will be available for Rs. 19,990 under the New Year offer. Blackberry Q5 was last year launched in July for Rs. 24,999 however it was available for less on some online retailers. So what we have is a Rs. 5,000 price cut for Q5 which resembles Q10 barring few minute differences in the keyboard.
The company said the offer was “in line with BlackBerry’s commitment towards the Indian market and will help the brand to reach out to more potential customers”. But there have been reports that the company was struggling to sell stocks of its new smartphones.
Sameer Bhatia, Director Distribution for BlackBerry India, said the New Year Bonanza aims at providing a powerful mobile device, with cutting edge BlackBerry 10 OS at an affordable price point to the consumers.
Off late Blackberry has accumulated a lot of inventory and is incurring heavy cost for managing it. Blackberry had to postpone some of it’s handset releases due to pile up of old inventory. So these price cuts may be seen as quickly getting rid of inventory and launch new devices in the market.
Blackberry Q5 Key Specifications
- 3.1 inches IPS LCD capacitive touchscreen display
- Resolution of 720 x 720 pixels and 328 PPI pixel density
- BlackBerry 10.1 OS
- 1.2 Ghz Qualcomm Snapdragon S4 dual-core processor
- 2 GB of RAM
- 5 MP primary auto focus camera for LED flash
- 2 MP front or secondary camera
- Connectivity: 2G, 3G, GPRS, SPEED, WLAN, Bluetooth, microUSB v2.0 and NFC
- 8 GB internal storage capacity, expandable up to 32 GB via microSD card
- Non-removable Li-Ion 2180 mAh battery
- 12.5 hours of talk time on 3G
- 10 hours of talk time on 2G
- QWERTY Keyboard
- Available in red, white and black color variant