WhatApp messaging service, which was bought for $19 billion last year has hit a major milestone of 900 million monthly active users. This news was revealed by none other than WhatsApp CEO, Co-founder and Facebook board member Jan Koum in a Facebook post. Apparently, the Facebook owned company has no business model as of now.
WhatsApp hit the 800 million user base in April this year. If we look at previous subscriber addition numbers, then we come to a conclusion that WhatsApp has been constantly adding 100 million users every 3-4 months since its inception, and that’s not a small feat!
To get an idea of how huge 900 million user base is, Twitter has just 300 million active monthly user base, Facebook messenger which was forced upon users has only 700 million users. WhatsApp’s owner, Facebook, recently crossed 1 billion daily active users base. On a similar note, Facebook’s photo sharing app Instagram has around 300 million users.
Now that WhatsApp is about to breach 1 billion mark, many feel it is right time to monetize the app. Previously, WhatsApp has been charging $1 per year post initial 1 year of free service. But that was discontinued in many markets when Facebook took over WhatsApp last year.